Predict Inclusion Tool
Predict Inclusion is a propensity modeling tool that enables you to calculate the likelihood of a person being included in a particular group based on what is known about them. It produces a score between 0 and 1: zero is
highly unlikely and one is
almost guaranteed that the person will be included in the specified group.
Predict inclusion looks at the attributes of people that are included in a group, for example
people that purchased product X. It takes this information and applies it to the general population. In this way you can find people that are most likely to buy the product in the future, based on their previous behavior and the information that you know about them.
| Note: |
Only Engine columns can be used with Predictive tools; SQL column data is not available. |
|
